Use of your Personal Information
1. When you register and use this site you will be asked to provide certain information such as your contact details. We will store this data and hold it on computers or otherwise. We will use this data to fulfil our agreement with you.
2.  We may use information that you provide or that is obtained by us:
(a) To register you with our web site and to administer our web site services;
(b) for assessment and analysis (e.g. market, customer and product analysis) to enable us to review, develop and improve the services which we offer and to enable us to provide you and other customers with relevant information through our marketing programme. We may use your information to make decisions about you using computerised technology, for example automatically selecting products or services which we think will interest you from the information we have. We may keep you informed of such products and services (including special offers, discounts, offers and so on by any of the following methods:
• e-mail
• post
• or otherwise (including products and services of other companies and organisations) which we consider may be of interest to you. If you do not wish Bike Attire Limited to provide information of such products and services, please click Contact Us and advise us of this.  
3. We may supplement the information that you provide to us with information that we receive from third parties.

Disclosure of Your Information
4. We may give information about you to the following, who may use it for the same purposes as set out above:
(a) agents who (on our behalf) profile your data so that we may tailor the goods/services we offer to your specific needs;
(b) anyone to whom we transfer or may transfer our rights and duties under our agreement with you;
(c) if we have a duty to do so or if the law allows us to do so.